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# Watchdog Says Cancer Centers Use Misleading Ads
- URL: https://www.fdaweb.com/watchdog-says-cancer-centers-use-misleading-ads/
- Published: 2018-11-20T12:00:00.000Z
- Updated: 2026-09-15T00:45:44.000Z
- Author: David McFarland
- Tags: FDA Policy/General, #legacy-id-D5142864

Truth in Advertising, a non-profit consumer watchdog, says that some of the country’s biggest and most prestigious cancer treatment centers use misleading testimonials that fail to disclose that their results are not typical. NBC News [reports](https://www.nbcnews.com/business/consumer/consumer-group-says-most-u-s-cancer-centers-use-misleading-n934041?ref=fdaweb.com) that Truth in Advertising found that out of 48 cancer centers, 90% were “deceptively promoting atypical patient testimonials,” in television and digital marketing material.

The group’s [report](https://www.truthinadvertising.org/cancer-care-the-deceptive-marketing-of-hope/?ref=fdaweb.com), “Cancer Care: Deceptive Marketing of Hope,” says that cancer patients and their families face devastating odds of survival and have a right to know the truth. NBC says it contacted several cancer centers that were the largest spenders on advertising and the centers stood by the integrity of their presentations.