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# ZoomRx Keys to Better Oncology Promo Messaging
- URL: https://www.fdaweb.com/zoomrx-keys-to-better-oncology-promo-messaging/
- Published: 2022-11-09T12:00:00.000Z
- Updated: 2026-09-14T18:05:51.000Z
- Author: David McFarland
- Tags: FDA Policy/General, #legacy-id-D5153166

ZoomRx says it has studied over 30,000 interactions between healthcare providers and sales representatives for over 500 oncology brands to develop three keys to maximize the impact of oncology promotional messaging. The [keys](https://zoomrx.com/reports/keys-to-oncology-messaging-whitepaper/Oncology%5FThe%5FThree%5FKeys%5Fto%5FMemorable%5FPromotional%5FMessaging.pdf?ref=fdaweb.com) are:

- keep messages short (10-14 words) and include data;
- deliver about four messages and connect them with a brand story; and
- clinical trials, safety, and efficacy drive an impactful story.

Ultimately, ZoomRx says, there are only two metrics for success — do target oncologists recall the message, and does the message inspire them to prescribe the product.