Drugs
FDA Cites Kowa Pharma DTC Video
CDER’s Office of Prescription Drug Promotion (OPDP) has cited a Kowa Pharmaceuticals America direct-to-consumer patient testimonial video montage YouTube video about cholesterol-lowering Livalo (pitavastatin) because it makes false or misleading representations about the drug’s risks. A just-posted OPDP untitled letter says the video “misleadingly