FDA Webview
X
latest-news-card-1
Marketing

"We didn't know it was illegal to use unreadable print for warnings ..." Only FDA and the offending ...

latest-news-card-1
Marketing

Berlex Laboratories is likely to undertake some DTC marketing for Cytogen's Quadramet (Samarium 153 ...

latest-news-card-1
Marketing

Merck-Medco Managed Care will start a 90-day pilot with Kinetra LLC, a health information network an...

latest-news-card-1
Marketing

S. RETAIL PRESCRIPTIONS Merck-Medco's pharmacy benefit management company took the lead over other P...

latest-news-card-1
Marketing

Lycos, Inc., second most-visited hub on the Internet and the world's largest online community, is jo...

latest-news-card-1
Marketing

A new DTC study says drug marketers must learn to market products better to consumers and keep in mi...

latest-news-card-1
Marketing

Bayer uses a "talking" dog and cat in new spots promoting its Advantage prescription flea control to...

latest-news-card-1
Marketing

Pharmacia uses branded DTC television to promote Ambien to adults suffering from sleeplessness.

latest-news-card-1
Marketing

A new report from Families USA ties DTC advertising to projected increases in prescription drug cost...

latest-news-card-1
Marketing

Bristol-Myers Squibb keeps the lid on its DTC plans for just-approved Vaniqa, the first prescription...

latest-news-card-1
Marketing

Although DTC advertising is continuing to grow at double-digit rates, the growth curve has started t...

latest-news-card-1
Marketing

While SmithKline Beecham's Nicorette gum and NicoDerm CQ patch can help address the physical aspects...

latest-news-card-1
Marketing

The battle for COX-2 inhibitor market share between Merck's Vioxx (rofecoxib) and Searle's Celebrex ...

latest-news-card-1
Marketing

CDER's Division of Drug Marketing, Advertising, and Communications says it is concerned about a call...

latest-news-card-1
Marketing

PlanetRx, an Internet health care site, says it has reached a multi-year agreement with Parke-Davis ...

latest-news-card-1
Marketing

Bergen Brunswig says it has reached a preferred systems agreement with PDX, a software provider in t...

latest-news-card-1
Marketing

Nearly one-quarter of all adults online are interested in purchasing prescription drugs over the Int...

latest-news-card-1
Marketing

DDMAC cites another company, Sunnyvale, CA-based Pharmacyclics, for violative promotional activities...

latest-news-card-1
Marketing

Concerned that FDA might not be able to easily obtain the evidence, and that CDER's Division of Drug...

latest-news-card-1
Marketing

Sidley attorneys say the Justice Department voiced strong support for a fraud-on-FDA theory of liabi...